Zhanjiang promotes products sales through live streaming
Zhanjiang has recently been carrying out promotional activities for poverty alleviation products through online live streaming platforms, aiming to expand sales channels for poverty alleviation products amid the COVID-19 epidemic outbreak and increase the incomes of impoverished households.
The activities were jointly organized by the city's poverty relief office and Zhanjiang E-commerce Industrial Park.
"Live streaming is a good way to directly show the quality and usage or experience of products to online consumers," said Deng Biyun, the person in charge of Zhanjiang E-commerce Industrial Park.
The COVID-19 epidemic has caused marketing difficulties for poverty alleviation products that used to focus on offline sales, as well as micro, small, and medium-sized enterprises.
"I hope that the industrial park's big data technology can help promote sales of Zhanjiang's poverty alleviation products and the products of micro, small, and medium-sized enterprises," added Deng.
Pang Musheng (C), director of the bureau of agriculture and rural affairs of Wuchuan, a county-level city of Zhanjiang, appears on camera on May 9 to recommend the high-quality rice produced in Wuchuan. [Photo by Lin Shizhan/WeChat account: wangxinzhanjiang]