Zhanjiang promotes products sales through live streaming

(en.zhanjiang.gov.cn) Updated : 2020-05-12

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Zhanjiang has recently been carrying out promotional activities for poverty alleviation products through online live streaming platforms, aiming to expand sales channels for poverty alleviation products amid the COVID-19 epidemic outbreak and increase the incomes of impoverished households.

The activities were jointly organized by the city's poverty relief office and Zhanjiang E-commerce Industrial Park.

"Live streaming is a good way to directly show the quality and usage or experience of products to online consumers," said Deng Biyun, the person in charge of Zhanjiang E-commerce Industrial Park.

The COVID-19 epidemic has caused marketing difficulties for poverty alleviation products that used to focus on offline sales, as well as micro, small, and medium-sized enterprises.

"I hope that the industrial park's big data technology can help promote sales of Zhanjiang's poverty alleviation products and the products of micro, small, and medium-sized enterprises," added Deng.


Pang Musheng (C), director of the bureau of agriculture and rural affairs of Wuchuan, a county-level city of Zhanjiang, appears on camera on May 9 to recommend the high-quality rice produced in Wuchuan. [Photo by Lin Shizhan/WeChat account: wangxinzhanjiang]