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The fast pace and constant hustle and bustle of daily life, taking care of responsibilities and others can often make people forget to take care of someone very important – themselves.
A project launched recently in Zhanjiang, with the aim of giving makeovers and professional photo shoots to hardworking members of the public, selected its first two participants recently before International Women's Day on March 8.
Parking attendant, Xia, from Zhanjiang is given a makeover and professional photo shoot before March 8, International Women's Day. [Photo/zjphoto.yinsha.com]
A parking attendant and a housemaid put away their uniforms for a day and swapped them for elegant outfits more commonly associated with the catwalk than with everyday life.
Sponsored by Chinese online media giant Sina and IU photography studio, the women got dressed up and made up before making their way to Jinshawan in Zhanjiang for their photo shoots.
Busy housemaid Chen works fulltime to take care of her client families, she said she loved her new look and felt transformed from head to toe.
"It's the first time in a long time that I've been able to spend so much time getting myself ready," Chen said. "I normally have to take care of my family before heading to work, as well as cooking for the family when I get home. I never usually pay any attention to my appearance."
Miss Chen, a housekeeper from Zhanjiang, is given a stylish transformation. [Photo/zjphoto.yinsha.com]
The two-hour transformation was carried out by IU Studio's professional make-ups artists and style team. "I look so different, even my family might not recognize me!" said Chen.
Joining Chen, Xia, a parking attendant, dressed in a brilliant white cocktail dress accessorized with an azure blue satin scarf and leather clutch purse.
Xia was also shocked at her makeover. "The dress is so lovely, I feel great," Xia said.
Chen (L) and Xia stand together during their photo shoot. [Photo/zjphoto.yinsha.com]
An organizer of the project said that it is aimed at giving women more confidence and to empower them to spend some time on themselves every now and again.
"Women in our society work so hard every day and we want to let them know they are appreciated, and should remember that while they are taking care of others they should make time to take care of themselves too," an organizer said.
More local women will be chosen to take part in the project in the coming months.